Why does shouting “Come here!” produce absolutely no measurable response, while the faint rustle of a cheese packet causes instant full-body activation? “Selective Hearing: A Study” investigates one of the greatest mysteries of dog ownership with all the unnecessary seriousness of a scientific research project.

Presented in a distressed vintage educational illustration style, the design follows the experiment from vocal command input through canine auditory processing and observed response. Detailed diagrams compare the sleeping dog's complete indifference to its owner with the dramatic transformation triggered by the unmistakable sound of cheese, complete with anatomical illustrations, response measurements and a suspiciously convincing scientific comparison.

Perfect for dog mums, dads, fosterers, adopters and anyone whose dog suddenly develops perfect hearing when food is involved, this tee celebrates that wonderfully selective approach to listening that dog owners know so well. The scientific conclusion is clear: it’s not deafness — it’s priorities.

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Not Just A Pretty Muzzle.

The Gildan 64000 t-shirt is a semi-fitted, unisex, super-soft and light-weight shirt which is made for everyday wear. Our t-shirts use Gildan Softstyle® fabric with soft ring-spun cotton for a smoother, more comfortable feel because we think a great dog t-shirt should feel as good as it looks.

The Gildan 64000 is a lightweight, ultra-soft, 100% ring-spun cotton t-shirt with a semi-fitted silhouette, ideal for printing and everyday wear.

Always wash separately before wearing to avoid bleeding issues.

Maximum washing temperature 30 C, inside out, with like colours.

• Do not bleach. Only oxygen/non chlorine bleach allowed
• Tumble dry at low temperature, max 60 C
• Do not iron
• Do not dry clean
• Iron, steam or dry: low heat

Important note: Please read label instructions carefully for all garments.

Key Features

• Fabric & Comfort: Soft, breathable, and lightweight; ring-spun cotton ensures a smooth texture and durability. Made from 100% ring-spun cotton (lightweight 153 g/m²) for a soft, breathable feel.
• Fit & Construction: Semi-fitted silhouette, ribbed-knit collar to prevent curling, shoulders reinforced with twill tape, no side seams for a smoother fit, and double-needle stitching on sleeves and hem.
• Sustainability & Safety: Made from ethically grown US cotton, Oeko-Tex certified, and compliant with flammability and chemical safety standards. OEKO-TEX® STANDARD 100 certified and ethically sourced cotton.
• Durability: Pre-shrunk fabric resists fading and shrinking; reinforced stitching enhances longevity.

The Gildan 64000, part of the Softstyle® collection, is crafted from 100% ring-spun cotton for solid colours, while heathers and sport grey use cotton/polyester blends for added durability and comfort. The fabric is lightweight at 4.5 oz/yd² (153 g/m²), pre-shrunk, and features a smooth, soft-hand feel that enhances both comfort and printability. Its semi-fitted cut with a crew neck, short sleeves, and seamless design provides a modern, versatile look suitable for casual or semi-formal occasions.