ATTENTION, HUMAN! Your Bichon Frise has an important announcement. Stop stressing, embrace your fabulous side and, above all else, STAY COOL!

Meet the Bichon Frise who has officially appointed themselves Chief Executive of Cool. Sporting oversized black sunglasses, a white T-shirt and an impressively fluffy hairstyle, this cheeky little character points directly at you with one unmistakable instruction: “YOU! STAY COOL!”

Inspired by classic American recruitment posters, this hilarious design features an adorable white Bichon against the bold red, white and blue of the Stars and Stripes, combining vintage poster styling with the irresistible charm of one of the fluffiest dogs around.

Perfect for Bichon Frise mums, dads, rescue-dog owners and anyone who loves funny dog T-shirts, this playful design celebrates the affectionate, cheerful and wonderfully mischievous personality that makes Bichons such unforgettable companions.

Having a bad hair day? Impossible. Someone offering cuddles? Accept immediately. Spot a muddy puddle? Investigate enthusiastically, preferably just after a bath.

After all, staying cool is easy when you're this fluffy and fabulous!

Whether your four-legged companion was adopted, rescued or simply arrived and immediately became the household's most pampered celebrity, this T-shirt celebrates the love, laughter and delightful chaos of life with a Bichon.

Official Bichon Instructions: Stay fabulous, demand cuddles, spread happiness and never allow a perfectly good sofa to go unoccupied!

Smelly Beasts – Because cool isn't something you learn. It's something you're born with, especially when you're a Bichon Frise!

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Not Just A Pretty Muzzle.

The Gildan 64000 t-shirt is a semi-fitted, unisex, super-soft and light-weight shirt which is made for everyday wear. Our t-shirts use Gildan Softstyle® fabric with soft ring-spun cotton for a smoother, more comfortable feel because we think a great dog t-shirt should feel as good as it looks.

The Gildan 64000 is a lightweight, ultra-soft, 100% ring-spun cotton t-shirt with a semi-fitted silhouette, ideal for printing and everyday wear.

Always wash separately before wearing to avoid bleeding issues.

Maximum washing temperature 30 C, inside out, with like colours.

• Do not bleach. Only oxygen/non chlorine bleach allowed
• Tumble dry at low temperature, max 60 C
• Do not iron
• Do not dry clean
• Iron, steam or dry: low heat

Important note: Please read label instructions carefully for all garments.

Key Features

• Fabric & Comfort: Soft, breathable, and lightweight; ring-spun cotton ensures a smooth texture and durability. Made from 100% ring-spun cotton (lightweight 153 g/m²) for a soft, breathable feel.
• Fit & Construction: Semi-fitted silhouette, ribbed-knit collar to prevent curling, shoulders reinforced with twill tape, no side seams for a smoother fit, and double-needle stitching on sleeves and hem.
• Sustainability & Safety: Made from ethically grown US cotton, Oeko-Tex certified, and compliant with flammability and chemical safety standards. OEKO-TEX® STANDARD 100 certified and ethically sourced cotton.
• Durability: Pre-shrunk fabric resists fading and shrinking; reinforced stitching enhances longevity.

The Gildan 64000, part of the Softstyle® collection, is crafted from 100% ring-spun cotton for solid colours, while heathers and sport grey use cotton/polyester blends for added durability and comfort. The fabric is lightweight at 4.5 oz/yd² (153 g/m²), pre-shrunk, and features a smooth, soft-hand feel that enhances both comfort and printability. Its semi-fitted cut with a crew neck, short sleeves, and seamless design provides a modern, versatile look suitable for casual or semi-formal occasions.

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